We just finished watching the first episode of the new season of The Biggest Loser. I think it’s safe to say that the majority of the people who watch the show have some weight to lose — some more than others. Most of the commercials reflected that. Healthy choices, healthy eating, that sort of thing. One advertiser, however, stood out. McDonalds.
McDonalds had the class to run a commercial during The Biggest Loser. Now, they could have played to the demographic and advertise their salads or their Fruit n’ Yogurt Parfait, but no. That would make too much sense. Instead, some brainiac decided it would not only be the wise thing to do, but the right thing, to advertise a two for $4.00 Big Mac special. During a show highlighting the obesity epidemic in America.
You stay classy, McDonalds. I expect I’ll see many more commercials from you during The Biggest Loser and other such weight loss shows. Us fatties are your bread and butter and you can’t risk us falling off the buffet train.
[Crossposted from stonetable.org. If you'd like to comment, you can do so either here or there.]